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Pumpkin Chomp
& Stomp

Poster Redesign

The Pumpkin Chomp and Stomp is an October event at Northwest Trek, a Washington wildlife park, where pumpkin enrichments are given to the animals. It really doesn’t get more adorable than baby bears and otters rolling around with pumpkins. For this assignment we were given the event’s original poster and had one week to redesign it.

  • ClientSchool Project
  • Timeline1 Week
  • RolesVisual Design, Illustration, Typography, Layout
  • ToolsAdobe Illustrator
  • CollaboratorsN/A
Pumpkin Chomp and Stomp Poster Before
Before

The problem with the original poster was, with its gridded photography design, this clearly adorable event just wasn’t adorable enough. While there were some fun typographical and color elements happening at the bottom of the poster, it was washed out by the busy photography that took away from the style.

Pumpking Chomp and Stomp Sketches
Pumpkin Chomp and Stomp Otter Poster
Pumpking Chomp and Stomp Bear Poster
After

Instead of using several photographic images of the animals, I created a poster series with each poster featuring an animal from the pacific northwest holding pumpkins. The large pumpkins served as a strong central image to draw the eye in. I used texture, layout, and complimentary colors of orange and blue to create a cohesive look between the posters.

Pumpkin Chomp and Stomp Posters
Posters Posters Posters

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  • Timeline1 Weeks
  • RolesVisual Design, Illustration, Typography, Layout
  • ToolsAdobe Illustrator
  • CollaboratorsN/A
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