The problem with the original poster was, with its gridded photography design, this clearly adorable event just wasn’t adorable enough. While there were some fun typographical and color elements happening at the bottom of the poster, it was washed out by the busy photography that took away from the style.
Instead of using several photographic images of the animals, I created a poster series with each poster featuring an animal from the pacific northwest holding pumpkins. The large pumpkins served as a strong central image to draw the eye in. I used texture, layout, and complimentary colors of orange and blue to create a cohesive look between the posters.