logo animation by Ryan Hobbs

Portshowlio 2018

Branding, Logo Design, & Collateral

Every year, the graduating class at Seattle Central Creative Academy concepts and produces their own portfolio show to showcase and celebrate the work they’ve created. Students are responsible for all aspects of the show and work within different teams to complete their tasks. As a member of the branding team, my job was to distill a visual identity that represents the class of 2018.

Problem

Not only did we have to create a brand that highlighted our work and personality as a class, we also had to build assets and collateral that could be translated across every team to create a cohesive feel.

Solution

Our solution was a brand that highlights the creative process, tools, and techniques. We transformed the 5th floor of our building into a Pop Up Studio taking influence from both Pop Art and Memphis Design. In the same way that the Pop Art movement blurred the line between “high” and “low” culture, our Pop Up Studio aimed to blur the boundaries between student work and the real world. To highlight our class’ collaborative nature and individual uniqueness, we utilized stacking, modular grids, and patterns.

Color & Pattern
Logo

With the help from Nataliya Brown  I created the Pop Up Studio logo that would be used on collateral across numerous mediums. After many sketches and iterations, we created a mark that utilized the modular stacking from the brand to convey a bold, personable, and collaborative tone. The logo utilizes a dynamic block that rotates between brand patterns and animations. It also has two other responsive variations to account for scale. Certain signage at the portfolio show also took elements from the logo to create a cohesive identity.

Portshowlio 2018 Logo Patterns
Drafts
Portshowlio 2018 Logo Drafts
Portshowlio 2018 Pop Up Studio Logo
Responsive
Portshowlio 2018 Pop Up Studio Full Logo
Portshowlio 2018 Pop Up Studio Condensed Logo
Portshowlio 2018 Pop Up Studio Favicon
Logo Usage
Merchandise

The branding team was also responsible for designing merchandise to be sold at the portfolio show gift shop that is inspired by the Pop Up Studio Brand. Profits from sold items help fund the following class’ portfolio show.

Portshowlio 2018 Tote
Portshowlio 2018 Cool Cool Pin
Portshowlio 2018 Notebook

mug designed by Nataliya Brown cube designed by Pearl Stoermer

Portshowlio 2018 Mug

designed by Nataliya Brown