Not only did we have to create a brand that highlighted our work and personality as a class, we also had to build assets and collateral that could be translated across every team to create a cohesive feel.
With the help from Nataliya Brown I created the Pop Up Studio logo that would be used on collateral across numerous mediums. After many sketches and iterations, we created a mark that utilized the modular stacking from the brand to convey a bold, personable, and collaborative tone. The logo utilizes a dynamic block that rotates between brand patterns and animations. It also has two other responsive variations to account for scale. Certain signage at the portfolio show also took elements from the logo to create a cohesive identity.
The branding team was also responsible for designing merchandise to be sold at the portfolio show gift shop that is inspired by the Pop Up Studio Brand. Profits from sold items help fund the following class’ portfolio show.